It is increasingly important for businesses to adapt and find ways to send their customers to information efficiently and contact free. Consumers now browse using their smartphones to learn about a company or product and make buying decisions. Forcing customers to type in complex web URL’s is difficult and clumsy on a smartphone.
Easier alternatives have existed for many years in QR codes and NFC tags, however are only now gaining mass appeal. While QR codes can be a quick and easy contactless solution, there are many advantages to using NFC either in addition or exclusively.
- NFC tags do not require a QR scanning app or camera to scan, simply tap the NFC tag and that’s it!
- Tapping an NFC tag is faster then scanning a QR code. QR Codes require time for the camera to focus, depending on the camera and complexity of the QR this can be a frustrating experience.
- Many older Android models don’t include an app capable of reading QR and require the user to install one on their own.
- QR Codes require optimal lighting conditions. Extremely bright or dark lighting can make QR codes difficult to use. NFC tags work seamlessly and consistently regardless of light level.
- NFC tags are more resilient then QR codes. A small scratch or marking on the QR code can inhibit the ability to scan it.
- QR Codes are ugly and take up valuable marketing space that could be more effectively utilized for branding or other messaging.
- NFC tags are near impossible to duplicate whereas QR codes are trivial to copy and re-produce. NFC tags shine in comparison to QR anytime a more secure solution is needed. One example of the ease in which QR codes can be exploited.
- QR codes cannot be changed after printing. Using the Tapcetera system, the cloud backend controls the action taken from either an NFC tap or QR scan so there is never a need to re-install either.
- NFC tags can be just as easy or even easier to implement than QR codes when used in conjunction with the free Tapcetera mobile app to program the tags.